Benchmark aggregator
EveryBench
EveryBench brings AI model results from dozens of benchmark sources into one sortable leaderboard. Compare models side by side and explore performance, pricing, and speed.
Explore EveryBenchAbout
I’m a product leader with experience across enterprise software, platform operations, ad tech and AI. My work has included bringing new offerings to market, translating customer workflows into product priorities, and evolving a self-service ad platform into an enterprise offering.
My recent work includes AI-driven content classification, ad viewability measurement, and launching an ad verification offering for advertisers and agencies. I’ve led work from early exploration and prototyping through to launch, balancing customer needs with quality, operating cost, and scale.
My leadership roles have spanned both Product and Operations, with responsibilities covering product vision, roadmap, and execution. That has included hiring and developing people, setting clear priorities, and coordinating work across technical and commercial teams. I’ve also helped shape strategy in response to changes in privacy and user tracking.
AI Projects
Exploring what AI can do—and building tools to make it more useful.
Coding tools
Pi extensions
Extensions I've written for Pi, an AI coding agent.
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pi-cachewise-compact
Cache-friendly compaction for Pi, for faster compaction with local models.
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pi-sandbox-aware
Makes pi aware it is running in a macOS Seatbelt sandbox; provides a persistent status bar notification and helps the model recognize it is in a sandbox and to ask for needed permission.
Ad Tech Standards & Contributions
I've helped develop industry standards that make advertising platforms work together and transactions more transparent. My contributions span API design, real-time transaction protocols, and visibility into the companies participating in the supply chain.
Ad Management API
Creator & Primary Author
Designed and authored this IAB Tech Lab specification for standardized campaign management across advertising platforms.
OpenRTB
Contributor
Contributed to the real-time bidding protocol used by virtually every programmatic transaction in digital advertising.
ads.txt / app-ads.txt
Contributor
Helped develop the standard that lets publishers declare authorized sellers, combating inventory fraud across web and app.
sellers.json & SupplyChain
Contributor
Contributed to the specifications that bring transparency to the programmatic supply chain, enabling buyers to see every intermediary in an ad transaction.
Recognition
2024
Lifetime Achievement Award
IAB Tech Lab
2024
Rising Star — Leadership Under 40
AdExchanger Awards
2020
Service Excellence Award
IAB Tech Lab
2016
Service Excellence Award
IAB Tech Lab
Blog
Notes on product leadership, ad tech, AI, and building useful things.
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Same model, different results: choosing an open-weight inference provider
What to check before selecting a provider for open-weight models: serving quality, prompt caching, reliability, and other gotchas.
Writing
Selected writing on ad tech: privacy, identity, platform trust, and the business of digital advertising.
AdExchanger
Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging?
August 2024 Street FightThe Privacy Arms Race May Kill Ad Tech
January 2024 AdExchangerContextual Targeting And Stealing Audience Data Are Not The Same Thing
September 2023 AdExchangerTargeting Means More Than Just User IDs
August 2022 TechCrunchHope and Hype: Avoiding Ad Fraud in the Hot Connected TV Market
December 2021 AdExchangerIdentity Reality Check: Most Identity Solutions Will Fail
June 2021 AdExchangerWhat SupplyChain Object Shows About Seller Behavior
January 2021 AdExchangerThe Risks Of Second-Hand Inventory
March 2019 Ad AgeAds.txt Could Wipe Out a Legion of Programmatic Ad Players. That's Good.
May 2017Contact
Have a question, opportunity, or just want to talk about ad tech or building with AI? I’d be glad to hear from you. Send me a message.